On September 20th, an exclusive presentation of the "X-Factor" project took place in Tashkent.

"Every country has its own tourism brand. Some countries attract tourists with their sports, while others with their inventions. Our country attracts foreigners with its historical monuments, unique nature, and many other directions. We hope that the X Factor project will discover many talented young people and contribute to the development of international tourism in the field of culture and art, as well as the international brand of Uzbekistan," said Lola Rahmanbayeva, Advisor on Information Policy to the Minister of Ecology.

It is worth noting that the project is organized in Uzbekistan for the first time by the «Uzreport» news agency with the support of the Tourism Committee under the Ministry of Ecology, Environmental Protection and Climate Change, the PayMe payment system, and the transnational company Procter & Gamble.
 
The presentation was attended by representatives of the Ministry of Ecology, cultural and artistic figures, Uzbek pop artists, media, and others.

For your information, X Factor is a popular vocal talent show that is held in more than 60 countries worldwide. The show has long established itself on the global stage and has become a platform for discovering new talents and launching new internationally recognized stars.

Castings were held in the five largest cities of Uzbekistan: Samarkand, Namangan, Bukhara, Khorezm, and Tashkent. Approximately 6,000 people participated in them. After several selection stages, 12 vocalists will take the stage and continue the battle for the title of the best performer in the country during the live broadcasts of the show.

The winner of X Factor will receive the title of the best performer in the country, a prize of 100 million soums, as well as informational support and song rotation on the FTV channel.

The first episode of the show will air on September 24 at 20:00 on FTV.